The recent implementation of new tariffs on imports from Canada, Mexico and China has introduced significant challenges for businesses across various sectors. These policies are causing ripple effects across industriesâespecially in automotive, electronics and fashionâleading to higher costs and shifting consumer behaviors.
To better understand consumer sentiment, GumGum surveyed 1,500 individuals across the US, UK, and Canada. The results were striking. Nearly 80% of respondents favored transparency in how their personal data is used in digital advertising.
I was recently at IAB ALM 2024 to lead GumGumâs session, âMindful Moments: Aligning Creative Strategy with Audience Mindset,â that laid down the groundwork for successful, mindset-based advertising in 2024 and beyond. If you got the chance to catch our town hall session or missed it, here are my top three takeaways.
